Interview: Alec Ferguson, the Face of Indian Motorcycles
For 10 years you’ve seen his face on Indian Motorcycle posters and in commercials. But Alec Ferguson is more than just the pretty face you see on nearly every poster in an Indian dealership; he?s a racer and rider like us who just happens to be living a biker?s dream getting paid to ride.
Since 2013 you?ve seen Ferguson?s face usually obscured by a helmet on Indian motorcycle advertisements. Sometimes he?s on a Scout or a Challenger, sometimes he?s at a café with friends, or sometimes he?s taking a break near a scenic overlook. But in every case, he?s wearing an Indian jacket, and an Indian motorcycle is close by.
But Ferguson is more than just a pretty face.
?I wanted to be a road racer, to do Daytona,? Ferguson said. ?I worked for a Honda dealership, and my manager raced locally, and he gave me a shot. That is where I met this guy named Ben Spies (an AMA Superbike Champion). I had a pit pass. We were similar in age and he?s like, ?I got to go do a practice sesh and keep talking to you.?? Though the two didn?t connect at the track, they did later in the evening at a sushi restaurant where they talked racing. Spies helped Ferguson connect to other racers and teams. Those initial conversations led to Ferguson moving to Houston, and later Austin, Texas, where he got his shot, but not as a racer. ?I was a mechanic on AMA and they would let me ride and I would get track days. I slept in more backs of trucks living the racer?s dream.?
Eventually, he was able to start...
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2025 BMW M 1000 RR, S 1000 RR, M 1000 R, and S 1000 R Preview
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