BRP and the Can-Am team are coming out in full force all over the globe to celebrate the 16th annual International Female Ride Day. Here’s what you can expect.
Begin press release:

On Saturday, May 7, global powersports leader, BRP, and its Can-Am team will proudly take to the streets alongside female riders in more than 50 communities around the world as part of the 16th annual International Female Ride Day (IFRD). From the U.S. and Canada, to Europe, Asia, and Latin America, Can-Am employees, ambassadors, dealers, and vehicle owners will ride together and celebrate the importance of women riders and their positive contributions to the industry.
This marks the third consecutive year that Can-Am will be an official supporter and partner of IFRD, and it will be the brand?s biggest push yet. The IFRD partnership is synonymous with Can-Am?s acclaimed Women of On-Road program, which addresses barriers-to-entry for female riders through rider education and mentorship. That program has been incredibly successful, resulting in nearly 38 percent of Can-Am owners being female, significantly outpacing the industry average of 22 percent.
?The open road should be open for all. Period.? said Martin Ethier, Director, Global Marketing at Can-Am On-Road. ?International Female Ride Day is a celebration of that, and we?re proud to be a corporate partner. This year, we are truly globalizing our involvement and we can?t wait to watch so many incredible female riders come together to ce...