It’s no secret that we have mixed feelings about the BMW R18. But there’s one thing we’re sure of: in the right hands, it has massive potential for customization. And few hands are as deft as Brice Hennebert’s.
We’ve been following Brice’s career for quite some time?from his early days as one half of Kruz Company, to his current work under the Workhorse Speed Shop brand. And the Belgian custom builder has yet to put a foot wrong.

Brice has a sharp eye, and a penchant for injecting retro racing style into his machines. He’s also not afraid to build them chunky, making his style perfectly suited to the R18’s generous real estate. This particular bike is a side-step from his usual fare though, laced with art deco design considerations. Since the BMW R18’s design was originally inspired by the BMW motorcycles of the 1930s, Brice went on the hunt for inspiration from this era. ?I wanted to bring the R18 to a whole new level,? he says. ?One of my biggest inspirations was the R18 concept bike, which, for me is one of the best looking R18s to date.?

While relaxing at home, Brice stumbled across a documentary about the old AVUS circuit in Berlin?a road that was specifically designed to function as both a freeway and a race track. Since the R18 is built in Berlin, it felt like the perfect springboard for the project.
So Brice started gathering furniture, architectural and automotive designs from the era to build his mood boa...